Marketing decision support, powered by data.
When marketing decisions become hard to prioritize and hard to arbitrate.
Marketing decision support, powered by data.
A structured approach to clarify and guide marketing decisions.
Approach
Approach
I step in when marketing decisions become difficult to arbitrate, whether data is already available, incomplete, or not yet in place.
The objective is to bring clarity by structuring what needs to be structured, analyzing what exists, and supporting key marketing trade-offs.
I step in when marketing decisions become difficult to arbitrate, whether data is already available, incomplete, or not yet in place.
The objective is to bring clarity by structuring what needs to be structured, analyzing what exists, and supporting key marketing trade-offs.
🔹1 . CLARIFY🔹
🔹1 . CLARIFY🔹
Identify what truly deserves budget, what should be improved, and what can be stopped without putting performance at risk.
Identify what truly deserves budget, what should be improved, and what can be stopped without putting performance at risk.
🔹2 . UNDERSTAND🔹
🔹2 . UNDERSTAND🔹
Establish a simple, reliable decision framework to avoid false signals and focus on what really drives value.
Establish a simple, reliable decision framework to avoid false signals and focus on what really drives value.
🔹3 . SUPPORT🔹
🔹3 . SUPPORT🔹
Short-term or ongoing support to challenge key marketing decisions, with an external, structured and independent point of view.
Short-term or ongoing support to challenge key marketing decisions, with an external, structured and independent point of view.