Portfolio
Portfolio
Portfolio
Making data accessible, usable, and decision-ready.
This portfolio showcases selected technical projects and engagements.
They illustrate the analytical depth that supports my decision-oriented approach.
Data-Driven Strategy & Consulting
Turn insights into growth.
Data Maturity Assessment
Assessed company’s data processes and culture
Evaluated tool usage, analytics maturity & governance
Provided actionable audit & recommendations
Tools: Notion, Excel, Interviews, Audit Framework
Data Maturity Assessment
Data Maturity Assessment
Assessed company’s data processes and culture
Evaluated tool usage, analytics maturity & governance
Provided actionable audit & recommendations
Tools: Notion, Excel, Interviews, Audit Framework
Data Maturity Assessment
Data Maturity Assessment
Assessed company’s data processes and culture
Evaluated tool usage, analytics maturity & governance
Provided actionable audit & recommendations
Tools: Notion, Excel, Interviews, Audit Framework
Data Maturity Assessment
Data Roadmap & Governance
Designed roadmap for analytics & tool integration
Defined KPI hierarchy and business objectives
Improved collaboration between tech & marketing teams
Tools: Notion, Google Sheets, Looker Studio, GA4
Data Roadmap & Governance
Data Roadmap & Governance
Designed roadmap for analytics & tool integration
Defined KPI hierarchy and business objectives
Improved collaboration between tech & marketing teams
Tools: Notion, Google Sheets, Looker Studio, GA4
Data Roadmap & Governance
Data Roadmap & Governance
Designed roadmap for analytics & tool integration
Defined KPI hierarchy and business objectives
Improved collaboration between tech & marketing teams
Tools: Notion, Google Sheets, Looker Studio, GA4
Data Roadmap & Governance
Marketing & E-commerce Optimization
From traffic to conversion.
Conversion Funnel Analysis
Audited e-commerce funnel performance
Identified drop-off points and UX friction areas
Prioritized A/B tests for conversion improvements
Tools: GA4, Looker Studio, Excel, Python
Conversion Funnel Analysis
Conversion Funnel Analysis
Audited e-commerce funnel performance
Identified drop-off points and UX friction areas
Prioritized A/B tests for conversion improvements
Tools: GA4, Looker Studio, Excel, Python
Conversion Funnel Analysis
Conversion Funnel Analysis
Audited e-commerce funnel performance
Identified drop-off points and UX friction areas
Prioritized A/B tests for conversion improvements
Tools: GA4, Looker Studio, Excel, Python
Conversion Funnel Analysis
Product Page Optimization
Analyzed engagement vs. conversion behavior
Adjusted layout & content hierarchy for clarity
Boosted conversion rate and reduced bounce rate
Tools: Hotjar, GA4, Framer, Excel
Product Page Optimization
Product Page Optimization
Analyzed engagement vs. conversion behavior
Adjusted layout & content hierarchy for clarity
Boosted conversion rate and reduced bounce rate
Tools: Hotjar, GA4, Framer, Excel
Product Page Optimization
Product Page Optimization
Analyzed engagement vs. conversion behavior
Adjusted layout & content hierarchy for clarity
Boosted conversion rate and reduced bounce rate
Tools: Hotjar, GA4, Framer, Excel
Product Page Optimization
Data Science for Business & Marketing
Predict. Optimize. Grow.
Customer Segmentation
Built clustering model (K-Means + PCA) on transactional data
Identified high-value segments to guide acquisition & retention
Improved targeting and campaign ROI
Tools: Python, Scikit-learn, Pandas
Customer Segmentation
Customer Segmentation
Built clustering model (K-Means + PCA) on transactional data
Identified high-value segments to guide acquisition & retention
Improved targeting and campaign ROI
Tools: Python, Scikit-learn, Pandas
Customer Segmentation
Customer Segmentation
Built clustering model (K-Means + PCA) on transactional data
Identified high-value segments to guide acquisition & retention
Improved targeting and campaign ROI
Tools: Python, Scikit-learn, Pandas
Customer Segmentation
Churn Prediction
Developed classification model (Random Forest, XGBoost)
Predicted churn in a subscription dataset
Enabled retention strategies and improved LTV tracking
Tools: Python, Pandas, XGBoost, Scikit-learn
Churn Prediction
Churn Prediction
Developed classification model (Random Forest, XGBoost)
Predicted churn in a subscription dataset
Enabled retention strategies and improved LTV tracking
Tools: Python, Pandas, XGBoost, Scikit-learn
Churn Prediction
Churn Prediction
Developed classification model (Random Forest, XGBoost)
Predicted churn in a subscription dataset
Enabled retention strategies and improved LTV tracking
Tools: Python, Pandas, XGBoost, Scikit-learn
Churn Prediction
Sales Forecasting
Applied regression & time-series models (ARIMA, Prophet)
Predicted revenue trends to inform marketing budgets
Optimized inventory planning and sales forecasting
Tools: Python, Pandas, Prophet, Statsmodels
Sales Forecasting
Sales Forecasting
Applied regression & time-series models (ARIMA, Prophet)
Predicted revenue trends to inform marketing budgets
Optimized inventory planning and sales forecasting
Tools: Python, Pandas, Prophet, Statsmodels
Sales Forecasting
Sales Forecasting
Applied regression & time-series models (ARIMA, Prophet)
Predicted revenue trends to inform marketing budgets
Optimized inventory planning and sales forecasting
Tools: Python, Pandas, Prophet, Statsmodels
Sales Forecasting
Data Analysis & Business Intelligence
See. Understand. Act.
Looker Studio Dashboard
Built BI dashboard combining CRM, Ads & Sales data
Highlighted key KPIs (CPA, ROAS, Conversion Rate)
Enabled fast performance insights via interactive filters.
Tools: Looker Studio, Google Sheets, BigQuery
Looker Studio Dashboard
Looker Studio Dashboard
Built BI dashboard combining CRM, Ads & Sales data
Highlighted key KPIs (CPA, ROAS, Conversion Rate)
Enabled fast performance insights via interactive filters.
Tools: Looker Studio, Google Sheets, BigQuery
Looker Studio Dashboard
Looker Studio Dashboard
Built BI dashboard combining CRM, Ads & Sales data
Highlighted key KPIs (CPA, ROAS, Conversion Rate)
Enabled fast performance insights via interactive filters.
Tools: Looker Studio, Google Sheets, BigQuery
Looker Studio Dashboard
Python + Pandas Reporting
Automated weekly performance reports with Python
Combined data cleaning, visualization & PDF export
Shared actionable insights with marketing teams
Tools: Python, Pandas, Plotly, Matplotlib
Python + Pandas Reporting
Python + Pandas Reporting
Automated weekly performance reports with Python
Combined data cleaning, visualization & PDF export
Shared actionable insights with marketing teams
Tools: Python, Pandas, Plotly, Matplotlib
Python + Pandas Reporting
Python + Pandas Reporting
Automated weekly performance reports with Python
Combined data cleaning, visualization & PDF export
Shared actionable insights with marketing teams
Tools: Python, Pandas, Plotly, Matplotlib
Python + Pandas Reporting
Web Data & Performance
Track. Measure. Perform.
Site Creation with Framer
Designed and published a marketing website in Framer
Integrated GA4 and GTM for event & conversion tracking
Monitored user behavior across full funnels
Tools: Framer, GA4, Google Tag Manager
Site Creation with Framer
Site Creation with Framer
Designed and published a marketing website in Framer
Integrated GA4 and GTM for event & conversion tracking
Monitored user behavior across full funnels
Tools: Framer, GA4, Google Tag Manager
Site Creation with Framer
Site Creation with Framer
Designed and published a marketing website in Framer
Integrated GA4 and GTM for event & conversion tracking
Monitored user behavior across full funnels
Tools: Framer, GA4, Google Tag Manager
Site Creation with Framer
Advanced Tracking Setup
Defined tagging plan with custom events & conversions
Configured GTM triggers and GA4 validation workflows
Documented and automated cross-platform tracking
Tools: Looker Studio, Google Sheets, BigQuery
Advanced Tracking Setup
Advanced Tracking Setup
Defined tagging plan with custom events & conversions
Configured GTM triggers and GA4 validation workflows
Documented and automated cross-platform tracking
Tools: Looker Studio, Google Sheets, BigQuery
Advanced Tracking Setup
Advanced Tracking Setup
Defined tagging plan with custom events & conversions
Configured GTM triggers and GA4 validation workflows
Documented and automated cross-platform tracking
Tools: Looker Studio, Google Sheets, BigQuery
Advanced Tracking Setup
Training & Workshops
Learn. Apply. Lead.
Academic Teaching
SKEMA Business School
Teaching in more than 5 different MSc programs.
Teaching Python for digital marketing (data analysis and data science), AI culture, various BI tools, Big Data.
Creation of practical projects with real data sets.
Tools: Anaconda, Jupyter, Python, Pandas, Numpy, Matplotlib, Seaborn, Scikit-learn, etc.
Academic Teaching
SKEMA Business School
Academic Teaching
SKEMA Business School
Teaching in more than 5 different MSc programs.
Teaching Python for digital marketing (data analysis and data science), AI culture, various BI tools, Big Data.
Creation of practical projects with real data sets.
Tools: Anaconda, Jupyter, Python, Pandas, Numpy, Matplotlib, Seaborn, Scikit-learn, etc.
Academic Teaching
SKEMA Business School
Academic Teaching
SKEMA Business School
Teaching in more than 5 different MSc programs.
Teaching Python for digital marketing (data analysis and data science), AI culture, various BI tools, Big Data.
Creation of practical projects with real data sets.
Tools: Anaconda, Jupyter, Python, Pandas, Numpy, Matplotlib, Seaborn, Scikit-learn, etc.
Academic Teaching
SKEMA Business School
Corporate Workshops
Delivered analytics training for marketing teams
Focused on KPIs, dashboards, and data storytelling
Adapted programs to company context & data maturity
Tools: Aanconda, Jupyter, Python, Pandas, Numpy, Matplotlib, Seaborn, Scikit-learn…
Corporate Workshops
Corporate Workshops
Delivered analytics training for marketing teams
Focused on KPIs, dashboards, and data storytelling
Adapted programs to company context & data maturity
Tools: Aanconda, Jupyter, Python, Pandas, Numpy, Matplotlib, Seaborn, Scikit-learn…
Corporate Workshops
Corporate Workshops
Delivered analytics training for marketing teams
Focused on KPIs, dashboards, and data storytelling
Adapted programs to company context & data maturity
Tools: Aanconda, Jupyter, Python, Pandas, Numpy, Matplotlib, Seaborn, Scikit-learn…