Services
Services
A structured approach to support marketing decisions, from initial diagnosis to long-term decision-making.
A structured approach to support marketing decisions, from initial diagnosis to long-term decision-making.
Each engagement is designed to answer a simple question:
what to prioritize, what to adjust, and what to stop.
Each engagement is designed to answer a simple question:
what to prioritize, what to adjust, and what to stop.
Where to start?
Where to start?
There is no single entry point.
The approach adapts to your current situation and the decisions you need to make.
There is no single entry point.
The approach adapts to your current situation and the decisions you need to make.
🔹Too many topics, too many urgencies, no clear priorities?
→ CLARIFY to establish a decision framework and identify real trade-offs.
🔹Too many topics, too many urgencies, no clear priorities?
→ CLARIFY to establish a decision framework and identify real trade-offs.
🔹You have numbers, but doubts about what they actually mean?
→ UNDERSTAND to build a reliable reading and avoid false signals.
🔹You have numbers, but doubts about what they actually mean?
→ UNDERSTAND to build a reliable reading and avoid false signals.
🔹Decisions are frequent and structurally important, and you no longer want to decide alone?
→ SUPPORT to secure and challenge key decisions over time.
🔹Decisions are frequent and structurally important, and you no longer want to decide alone?
→ SUPPORT to secure and challenge key decisions over time.
When it’s useful:
Everything feels urgent
No clear priorities
Actions repeated by habit rather than conviction
What I do:
Cross-functional analysis of acquisition, journeys, customers and profitability
Identification of what truly deserves budget, adjustment or discontinuation
What you get:
Clear priorities
Quick wins
30-day decision roadmap
Concise decision summary
Short intervention, focused on immediate decisions, with no long-term commitment.
CLARIFY
Bring marketing priorities into focus.
CLARIFY
Bring marketing priorities into focus.
When it’s useful:
Everything feels urgent
No clear priorities
Actions repeated by habit rather than conviction
What I do:
Cross-functional analysis of acquisition, journeys, customers and profitability
Identification of what truly deserves budget, adjustment or discontinuation
What you get:
Clear priorities
Quick wins
30-day decision roadmap
Concise decision summary
Short intervention, focused on immediate decisions, with no long-term commitment.
CLARIFY
Bring marketing priorities into focus.
CLARIFY
Bring marketing priorities into focus.
When it’s useful:
Everything feels urgent
No clear priorities
Actions repeated by habit rather than conviction
What I do:
Cross-functional analysis of acquisition, journeys, customers and profitability
Identification of what truly deserves budget, adjustment or discontinuation
What you get:
Clear priorities
Quick wins
30-day decision roadmap
Concise decision summary
Short intervention, focused on immediate decisions, with no long-term commitment.
CLARIFY
Bring marketing priorities into focus.
CLARIFY
Bring marketing priorities into focus.
When it’s useful:
Metrics contradict each other
It’s unclear which numbers to trust
Decisions rely on misleading indicators
What I do:
Structure a decision-oriented reading of performance
Connect acquisition, customer value and profitability
Define the indicators that actually support arbitrage
What you get:
Clear understanding of key decision indicators
Decision-focused dashboard
Usage guidelines to support day-to-day decision-making
Foundational intervention designed to support durable marketing decisions.
UNDERSTAND
Build a reliable reading to decide
without false signals.
UNDERSTAND
Build a reliable reading to decide
without false signals.
When it’s useful:
Metrics contradict each other
It’s unclear which numbers to trust
Decisions rely on misleading indicators
What I do:
Structure a decision-oriented reading of performance
Connect acquisition, customer value and profitability
Define the indicators that actually support arbitrage
What you get:
Clear understanding of key decision indicators
Decision-focused dashboard
Usage guidelines to support day-to-day decision-making
Foundational intervention designed to support durable marketing decisions.
UNDERSTAND
Build a reliable reading to decide
without false signals.
UNDERSTAND
Build a reliable reading to decide
without false signals.
When it’s useful:
Metrics contradict each other
It’s unclear which numbers to trust
Decisions rely on misleading indicators
What I do:
Structure a decision-oriented reading of performance
Connect acquisition, customer value and profitability
Define the indicators that actually support arbitrage
What you get:
Clear understanding of key decision indicators
Decision-focused dashboard
Usage guidelines to support day-to-day decision-making
Foundational intervention designed to support durable marketing decisions.
UNDERSTAND
Build a reliable reading to decide
without false signals.
UNDERSTAND
Build a reliable reading to decide
without false signals.
I help you monitor, understand, and improve your marketing performance every month.
What I do for you
Weekly:
performance review
weak signals & anomalies
emerging trends
fast actionable recommendations
Monthly :
deep-dive insights (segments, cohorts, value, margins, returns)
CAC / budget decision-making
marketing priorities
conversion optimization
retention strategies
LTV models & customer trajectory analysis
When it’s useful:
Decisions are recurrent
Budgets and priorities must be arbitrated regularly
You no longer want to decide alone
What I do:
Challenge key decisions with an external, independent perspective
Support prioritization and arbitrage without execution bias
What you get:
Clear, prioritized arbitrations
Directly actionable recommendations
Regular decision summaries
Short-term or ongoing support, focused on strategic marketing decisions.
SUPPORT
An external perspective to challenge marketing decisions over time.
SUPPORT
An external perspective to challenge marketing decisions over time.
I help you monitor, understand, and improve your marketing performance every month.
What I do for you
Weekly:
performance review
weak signals & anomalies
emerging trends
fast actionable recommendations
Monthly :
deep-dive insights (segments, cohorts, value, margins, returns)
CAC / budget decision-making
marketing priorities
conversion optimization
retention strategies
LTV models & customer trajectory analysis
When it’s useful:
Decisions are recurrent
Budgets and priorities must be arbitrated regularly
You no longer want to decide alone
What I do:
Challenge key decisions with an external, independent perspective
Support prioritization and arbitrage without execution bias
What you get:
Clear, prioritized arbitrations
Directly actionable recommendations
Regular decision summaries
Short-term or ongoing support, focused on strategic marketing decisions.
SUPPORT
An external perspective to challenge marketing decisions over time.
SUPPORT
An external perspective to challenge marketing decisions over time.
I help you monitor, understand, and improve your marketing performance every month.
What I do for you
Weekly:
performance review
weak signals & anomalies
emerging trends
fast actionable recommendations
Monthly :
deep-dive insights (segments, cohorts, value, margins, returns)
CAC / budget decision-making
marketing priorities
conversion optimization
retention strategies
LTV models & customer trajectory analysis
When it’s useful:
Decisions are recurrent
Budgets and priorities must be arbitrated regularly
You no longer want to decide alone
What I do:
Challenge key decisions with an external, independent perspective
Support prioritization and arbitrage without execution bias
What you get:
Clear, prioritized arbitrations
Directly actionable recommendations
Regular decision summaries
Short-term or ongoing support, focused on strategic marketing decisions.
SUPPORT
An external perspective to challenge marketing decisions over time.
SUPPORT
An external perspective to challenge marketing decisions over time.
I help you monitor, understand, and improve your marketing performance every month.
What I do for you
Weekly:
performance review
weak signals & anomalies
emerging trends
fast actionable recommendations
Monthly :
deep-dive insights (segments, cohorts, value, margins, returns)
CAC / budget decision-making
marketing priorities
conversion optimization
retention strategies
LTV models & customer trajectory analysis
When it’s useful:
Decisions are recurrent
Budgets and priorities must be arbitrated regularly
You no longer want to decide alone
What I do:
Challenge key decisions with an external, independent perspective
Support prioritization and arbitrage without execution bias
What you get:
Clear, prioritized arbitrations
Directly actionable recommendations
Regular decision summaries
Short-term or ongoing support, focused on strategic marketing decisions.
SUPPORT
An external perspective to challenge marketing decisions over time.
SUPPORT
An external perspective to challenge marketing decisions over time.
Why this approach works
Why this approach works
🔹 One integrated approach, not two consultants.
Data and marketing are treated together, as tools to support decisions, not as separate disciplines.
Data and marketing are treated together, as tools to support decisions, not as separate disciplines.
🔹 A structured and independent perspective.
The goal is to clarify trade-offs, without attachment to specific tools, channels or execution.
The goal is to clarify trade-offs, without attachment to specific tools, channels or execution.
🔹 A practice grounded in real decision-making.
The objective is not to produce analysis, but to help decide: prioritize, adjust and stop, with method and perspective.
The objective is not to produce analysis, but to help decide: prioritize, adjust and stop, with method and perspective.
🔹 Clarity over jargon.
Recommendations are understandable, explainable and defensible. You know what is recommended, why, and with what implications.
Recommendations are understandable, explainable and defensible. You know what is recommended, why, and with what implications.
🔹 A strong focus on structuring thinking.
Teaching data & AI applied to marketing reinforces rigor, clarity and the ability to structure decision-making — for both business and technical profiles.
Teaching data & AI applied to marketing reinforces rigor, clarity and the ability to structure decision-making — for both business and technical profiles.
Ready to clarify your next marketing decisions?
Ready to clarify your next marketing decisions?
Let’s discuss your situation and decide where to start.
Let’s discuss your situation and decide where to start.