About
Turning data into decisions. And decisions into results.
Who I am
Bridging data, business, and education.
I started my career on the business side, in environments where performance, KPIs, and customer impact mattered more than isolated numbers.
Today, I combine this business culture with advanced data science expertise to help companies turn their data into clear, actionable marketing decisions.
Alongside my consulting work, I teach data and AI applied to marketing at SKEMA Business School, with a constant goal: making data understandable, useful, and actionable.
What I do
I support companies when decisions need to be made: what to prioritize, what to fix, and where to invest.
Clarify complex and ambiguous marketing situations
Structure a reliable and decision-oriented data reading
Support marketing decisions over time with an external perspective
My philosophy
Data should serve people, not the other way around.
Numbers only matter when they help us understand behavior, tell a story, and guide smarter actions.
That’s why I focus on:
Clarity
Collaboration
Data has no value on its own.
It only becomes powerful when it is understood, shared, and applied.